BMH Forge Console

Potential Client Proposal

A structured commercial proposal prepared to support alignment, confidence, and deal progression.

BMH Digital Proposal

Potential Client Proposal

A structured commercial proposal designed to help move this opportunity from interest to informed decision.

Prepared For

Middelburg Auto Group

Dealership Sales System

Prepared By

BMH Digital

Strategic Proposal

Commercial Snapshot

Estimated Timeline

12+ weeks, depending on scope confirmation and approvals

Estimated Investment

R218 270 – R265 720

This document is designed to communicate the commercial direction, delivery intent, and next-step path clearly.

Executive Summary

BMH Digital Recommendation

BMH Digital proposes a single-platform operational system for Middelburg Auto Group designed to solve the core operational friction behind build a centralized dealership sales and lead management system that improves lead tracking, customer follow-up, sales visibility, and operational efficiency. The recommendation is aimed at improving control, reducing inefficiency, and giving the business a stronger platform for growth rather than layering more manual effort onto a weak process.

Business Problem

Primary Objective

Objective: Build a centralized dealership sales and lead management system that improves lead tracking, customer follow-up, sales visibility, and operational efficiency

Without a structured digital solution, inefficiency, reduced visibility, and scaling friction are likely to continue.

Key Challenges

  • poor lead tracking
  • missed follow-ups
  • no central visibility of customer status
  • manual reporting
  • fragmented communication across staff
  • slow response to enquiries

Proposed Solution

Solution Direction

Solution Type: Single-platform operational system

BMH Digital recommends a single-platform operational system built around the business’s real workflow, user responsibilities, and delivery priorities. The solution should connect the most important external tools early so the platform becomes operationally useful, not isolated. Real-time visibility should be treated as a core value driver rather than an optional extra. Selected automation should be introduced where it removes repeatable friction and improves consistency.

Recommended Platforms

  • Webapp

Recommended Scope

Included Scope

  • Business-aligned solution planning
  • Core workflow and operational experience design
  • Primary platform implementation
  • Structured visibility and reporting foundations
  • Role-based access structure for the primary user groups
  • Priority third-party integrations required for launch
  • Real-time visibility or live operational status requirements
  • Selected automation opportunities that reduce manual operational effort

Optional Next Phase

  • Expanded analytics and reporting depth
  • Additional operational modules and workflow refinement
  • Process optimization after the initial release stabilizes
  • AI-assisted features and intelligent workflow enhancements

Commercial Assumptions

  • Client stakeholders will provide timely review, approvals, and direction.
  • Required access to business context, systems, and integration information will be made available when needed.
  • Final commercials remain subject to confirmed launch priorities and agreed project scope.

Delivery & Investment

Delivery Plan

Estimated Timeline: 12+ weeks, depending on scope confirmation and approvals

Approach: BMH Digital recommends a phased delivery approach: first establish the highest-value operational core, then expand into deeper optimization once the foundation is stable and useful.

Investment Guidance

R218 270 – R265 720

This investment range reflects a tailored business solution built around operational value, delivery complexity, and future usefulness. Final pricing may refine once scope, integration depth, and delivery priorities are confirmed.

Why BMH Digital

Why We’re Recommending This Direction

  • BMH Digital approaches delivery strategically, not just technically.
  • We focus on fixing business friction, not merely producing software output.
  • We build with commercial usefulness, operational clarity, and long-term scalability in mind.

Expected Outcome

  • Improved operational control and visibility
  • Reduced manual admin and day-to-day friction
  • More consistent execution across the business
  • A stronger digital foundation that can scale over time
  • Better connectivity across the systems the business already depends on
  • Faster execution through selected workflow automation
  • A more professional and consistent user or customer experience

Optional Add-Ons

Expansion & Support Options

  • Managed hosting and deployment support
  • Ongoing maintenance and support
  • Expanded analytics and reporting
  • Deeper automation and operational optimization
  • Future phase expansion once the core release is proven

Recommended Decision

Confirm scope direction and proceed into structured planning

If the commercial direction is aligned, the next step is to lock the Phase 1 priorities, confirm the investment direction, and move into formal planning and kickoff. The objective is to move quickly without losing delivery clarity.

Suggested Next Steps

  • Confirm the commercial direction and project intent.
  • Agree the Phase 1 scope and delivery priorities.
  • Validate key users, integrations, and operational requirements.
  • Move into structured planning, commercial confirmation, and execution kickoff.