BMH Forge Console

Internal Report

Operational assessment, pricing intelligence, and delivery risk evaluation.

Executive Summary

Project Context

Project: Dealership Sales System

Company: Middelburg Auto Group

Classification: enterprise

Strategic Recommendation

Core Problem: poor lead tracking, missed follow-ups, no central visibility of customer status, manual reporting, fragmented communication across staff, slow response to enquiries

Solution Type: Single-platform operational system

Platforms: Webapp

Direction: High value system opportunity. Careful planning required.

System Complexity & Risk Analysis

Complexity Breakdown

Total Score: 126

Platform: 5

Integrations: 22

Realtime: 25

Automation / AI: 56

Security: 18

Risk Profile

Risk Level: high

Risk Score: 43

  • HIGH_INTEGRATION_COMPLEXITYProject has a high number of external integrations.
  • HIGH_AI_COMPLEXITYProject includes multiple AI-related features.
  • HIGH_REALTIME_COMPLEXITYProject has many real-time requirements.
  • POPIA_COMPLIANCE_REQUIREDProject requires POPIA compliance consideration.
  • ENCRYPTION_REQUIREDProject requires encryption controls.
  • ROLE_BASED_ACCESS_REQUIREDProject requires structured role-based permissions.

Effort & Commercial Model

Effort Estimation

Base Hours: 290

Buffer: 20%

Risk Adjustment: 6%

Total Estimate: 365 hours

Pricing Strategy

Hourly Rate: R650

Build Price: R237 250

Range: R218 270R265 720

Commercial Decision Guidance

Positioning Strategy

Position solution as operational efficiency investment.

  • Avoid uncontrolled feature expansion during negotiation.
  • Maintain clarity around MVP scope.

Next Action Recommendation

Status: review

  • Assessment based on complexity and risk profile.